Tarzan Kay wants to inspire you to speak your truth to build your community.
She’s an email copywriting coach who can help you build a 7-figure relationship with your email subscribers!
Tarzan offering a bunch of free email examples to LSTM listeners for free at tarzankay.com/emails.
Lot of great lessons in our conversation including:
- Listen before you write.
- How she taught herself copywriting.
- How she niched down to end up focusing on email marketing.
- Why it’s so important to make financial investments in yourself in the early days of your business.
- Key lessons for writing engaging emails.
Life Skills That Matter In This Episode
- Tell your story.
- Build Community.
- Self-directed learning.
How Tarzan Works and Thinks
- Wake up time: Around 7:00 am when her kids wake up.
- Core work activities + habits: 1) Write emails on Mondays. 2) Crafting and carrying the vision of the company. 3) Surrounding herself with super talented people.
- Ideal work environment: In her beautiful home office on the second floor, by herself, usually with complete silence.
- Superpower: Storytelling.
- Regains focus by: Breathwork in the short term and psychedelic mushrooms in the bigger picture.
“Part of my magic with my emails is that, at my core, I am a storyteller.”
“I was experimenting with my own list, launching my own courses, and that’s actually where I got the best lessons, because then I could see everything happening behind the scenes.”
“If you are a human who’s trying to be better and fulfill your mission in the world, you are going to change and you can’t expect your entire email list to change with you.”
“A lot of my most important lessons, I earned them by failing at stuff.”
Frightened about having to write more? Tarzan sahred these ideas for getting better and more comfortable with writing in general:
1) Great writers write. They practice by writing a lot and reading a lot, which helps make them great.
2) Some people have natural writing ability, but we all need to practice which often means judging ourselves less.
3) Don’t try to write a bestseller, just write and own your voice.
Resources + Bonus Materials
Connect With Tarzan