Richard Fawal believes the process for creating content that converts into customers starts by knowing the needs of your audience.
He’s an expert on understanding audience needs. He’s spent the early part of his career working on political campaigns and even owned a political consultancy along the way. Now he’s the president of Junto Media Partners, a consultancy that creates storytelling opportunities for trade organizations, small businesses and nonprofits using podcasts.
Lot of great lessons in our conversation including:
- The most important question you can ask yourself when creating content is, “Who’s your audience and what’s your goal for this audience?“
- Be willing to be wrong and to experiment.
- Maintain your motivation by thinking of life as continual opportunities to learn.
- How to figure out which opportunities to chase and which to let go.
Life Skills That Matter In This Episode
- Tell your story
- Embrace discomfort
- Build community
- Reframe your mindset
How Richard Works and Thinks
- Wake up time: 6:00 am
- Core work activities + habits: 1) Sales. 2) Creating quality content. 3) Thinking about what he’s missing.
- Regains focus by: Finding a diversion and getting away from the work for a little bit.
- 90-day goal: Get three new contracts.
“How do you want the world to be different if we achieve what you’re setting out to achieve?”
“I’m not waiting for somebody els e to tell me that they want me, I’m gonna go out and do something that I love to do.”
“Opportunity almost never knocks. Opportunity hides in dark places.”
To help you tell your real, authentic story, rather than just what people want to hear Richard had this suggestion:
Include negatives from your story, like mistakes you’ve made, to add context for what has and hasn’t worked.
Resources + Bonus Materials
Connect With Richard