Author Dorie Clark is going to share some simple, yet effective insights for how to stand out in your career.
She’s written two books on this subject, her most recent is called, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It.
She is also an adjunct professor at the Business School at Duke and has been a regular contributor to the Harvard Business Review for the past 6 years.
A few lessons from our conversation include:
- Why Dorie decided to diversify her income into 7 different streams.
- Unpacking some misconceptions about developing your personal brand.
- Shares a few personal branding exercises.
Life Skills That Matter In This Episode
- Tell your story.
How Dorie Works and Thinks
- Wake up time: 7:00am-8:30am
- Core work activities + habits: 1) Block out 2 days per week for interviews. 2) Specific time for content creation. 3) Appreciate the cycles of her business, knowing when it’s “heads up time” and “heads down time”.
- Book recommendation: The E Myth by Michael Gerber, Million Dollar Consulting by Alan Weiss
- Regains focus by: Procrastinate by doing other things that need to get done anyway.
- 90-day goal: Work with 30+ partners on an affiliate launch for a new course.
“If I wanted to truly diversify my risk in an unstable economy was to diversify I was bringing in money.”
“Some think entrepreneurship is risky, but it actually makes me feel safer.”
“Your personal brand is your reputation. Is it what you want it to be?”
When starting down the path to becoming a recognized expert, Dorie identifies three areas of mastery:
1) Create content: you have to share ideas for others to know them.
2) Give social proof: give people a reason to listen to your content.
3) Build a robust network: to get advice and to have others spread the word about your work.