What is the work you really want to do? Amber Zaricor wants to inspire you to create a heart-centered business by leading with your heart!
She’s the founder and creative director of Copperheart Creative, a graphic design agency on a mission to root your brand in your heart, so you stand out from the crowd and in alignment with your values.
Also be sure to check out her podcast “Small Business Big Heart”.
Lot of great lessons in our conversation including:
- How Amber defines what it means to be a “heart-centered business”.
- Why knowing yourself is the most important first step toward starting your business.
- Why the intangible aspects of your brand dictate the visual aspects.
- How to get better at saying, “No,” so you attract customers who energize you.
Life Skills That Matter In This Episode
- Building community.
- Tell your story.
How Amber Works and Thinks
- Wake up time: 5:00 am
- Core work activities + habits: 1) Work out. 2) Turn her phone on airplane mode. 3) Journal.
- Ideal work environment: It varies, but is often right after she works out while the endorphins are going, her energy is high, she’s positive, and has a clear outlook.
- Superpower: Bringing people together.
- Regains focus by: Accountability from her community.
- 90-day goal: Launching new resources in the shop for Copperheart and starting to prepare for The Fill Your Cup Conference by doing things like selling tickets and finding sponsors.
“We design with heart for people with heart.”
“Having branding that actually reflects your heart and who you are and your business makes the selling process so much less painful and so much more exciting for your customers.”
“I like to think that we’re part designers, part coaches, part therapists.”
“Customers are gonna connect with your heart, your why, and how you’re showing up in the world.”
“Find your people and stick with them. Link arms, do life. We’re not meant to do this alone.”
“Let your yeses be a firm yes and your no be no.”
Starting to question the role of work in your life? Amber suggested the following actions to get to know yourself better in a deeper, more honest way.
1) Seek out therapy.
2) If you’re not ready for therapy, try journaling instead.
3) Ultimately, find opportunities for self-reflection by asking yourself hard questions and having a safe space to be able to answer them.