Abe Kamarck joins us to talk about how he made the decision to go 100% into his latest food startup. He also shares why he wouldn’t do it again.
He’s the CEO and founder of True Made Foods. He makes ketchup, BBQ sauce and siracha using veggies instead of sugar. Ironically, he’s not a fan of ketchup, but his kids are obsessed with it. He figured he could get them to eat more veggies by putting more veggies in their ketchup.
Lots of great lessons in our conversation including:
- Why now is one of the best times to have a food startup.
- Pros and cons of lifestyle entrepreneurship versus building a scalable business.
- The only reason to sell your food product at a farmers market.
- How to ramp up your product’s velocity metric to gain distribution.
- How to use Amazon to test your marketing message.
Life Skills That Matter In This Episode
- Tell your story
- Build your community
- Manage your energy
How Abe Works and Thinks
- Wake up time: 5:00 am
- Core work activities + habits: 1) Sales. 2) Fundraising. 3) Consumer marketing.
- Ideal work environment: At the beach. (Man after my own heart!)
- Definition of success: Continuing to get better and grow. Creating a product people love.
- 90-day goal: Make as much money in Q1 and Q1 of 2018 as they did in all of 2017.
“I definitely jumped in way too fast, but then again, if I didn’t jump in full force, you know, I might not have done it.”
“Delegating things out is critical.”
If you’re looking to create a food startup, Abe offers the following advice:
1) You’re going to need more money than you think you will.
2) Figure out what your personal financial situation is and always anticipate that making a good salary will take longer than you think.
3) Figure out the metrics investors are looking for and find a way to bootstrap for a while.
Resources + Bonus Materials
Get 25% off Abraham’s products on Amazon: 01 MAY 18 – 29 MAY 18 for Memorial Day and National Grilling Month. One redemption per customer Code: GRILLN25