How do you know when to give up on your business idea? Sarah Nolet wants to inspire you to give your business idea a chance by relentlessly experimenting with it.
She’s the founder and CEO of AgThentic, a consulting firm that works with agtech startups based in Australia. She’s also the co-founder of Tenacious Ventures, an investment fund that helps finance innovators in food and agriculture.
We interviewed Sarah way back in episode 005 when she was just getting started, so it’s nice to hear about all the ups and downs she has endured to find the business model that worked best for her mission and her skills.
Lot of great lessons in our conversation including:
- Know when to stick with your idea or to give up on it.
- Why physical activity is such an important of her workday.
- Why she decided to team up with a business partner and the “founder dating” process she used.
- How she went about building her network in a new country.
Life Skills That Matter In This Episode
- Self-direct your learning
- Plan your actions
- Embrace discomfort
- Manage your energy
How Sarah Works and Thinks
- Wake up time: Around 5:30 am
- Core work activities + habits: 1) Content creation. 2) Managing the team. 3) Business development and fundraising. 4) Project work.
- Gets unstuck by: Taking a break to go for a walk, sleep, or get a blank page and pen and writing down ten ideas.
- Definition of success: Making a difference in agriculture and bringing more sustainability and resilience to farmers and the agricultural system through technology.
- 90-day goal: Making the AgThentic podcast more about the whole team.
“Doing big things requires breaking them into tiny pieces and doing all of them right in a row.”
“I just had a bunch of hypotheses that I was trying to test over time, both around what kind of work I could do, but also what the market needed and how I could build scale into the business.”
“It was also just showing up. That’s half the battle.”
Want to make more effective use of an extra 5 minutes? Sarah shared this advice:
1) Create a prioritized list of backlogged tasks that get broken down in smaller pieces as they come to the top of the list.
2) Think about your days in terms of 1 – 3 – 5: getting one big thing done, 3 medium things, and 5 small things.