Do you have something you want to say, that gets you fired up? If you don’t or are still trying to figure it out, Case Kenny believes writing, life experience and gaining perspective are three crucial tools for discovering your voice, your purpose and your why. He’s an advocate for experience-based writing. He believes to become a better blogger, writing about your experiences is more effective than writing solely for SEO.
Case has not only found his voice, he owns it. He founded PRSUIT a couple of years ago as a blog and it has grown into a publishing behemoth. He has 400 contributing writers and the site is closing in on 1 million monthly unique visitors.
And it’s still a side hustle! This guy is still working full time traveling 3 to 4 days a week on sales calls for a digital marketing tech company.
Some lessons you’ll pick out from our conversation include:
- Beware of marketing metrics. Why being yourself when you write might be more effective than any SEO strategy.
- Self-awareness. Why writing daily is a great why to get to know yourself and to broaden your perspectives.
- Value of partnerships. Case’s business partner and the community he serves both keeps him focused and motivated.
We also discuss some very alternative perspectives about digital marketing you don’t want to miss!
And btw, I’m such a huge supporter of Case’s work, I am a contributing writer for PRSUIT. I’ve included links below to a couple of the articles I’ve written.
Life Skills That Matter In This Episode
- Tell your story.
- Building community.
- Find your why.
How Case Works and Thinks
- Wake up time: 7:30am
- Core work habits: Writing, editing contributors and prioritizing.
- Definition of success: Being able to live on his own terms and to quantify his own success.
- Superpower: Maintaining a long-term vision.
- Ideal work environment: Likes working in a coffee shop because he likes being around other people.
- Favorite productivity tools: His brain, his ability to focus and Trello.
- 90-day goal: Hit a million monthly unique visitors on PRSUIT.
“I wish people would have the confidence to write in their own style.”
“Writing encourages introspection.”
“It’s super hard to grow.”
“Productivity is the ability to prioritize better.”
Having trouble getting started on your big idea? Case offers this advice:
1) Start a side hustle, don’t quit your job to work on it full time.
2) Try to align your skills from day job with your side hustle to make a more productive use of your energy and focus.
3) Set goals for yourself to hold yourself accountable. Consider finding someone to hold you accountable.
He also offers this advice about meeting new people on social media to help support your idea:
1) Be clear about your interests. Understand what you are seeking and explore from that place.
2) Reach out with reciprocity in mind. Don’t ask for help off the bat. Offer what you have to offer. Show appreciation for their work.