Valorie Hendrix was once in your shoes. She had an idea of how she wanted to work, but wasn’t sure what she would do exactly.
Through a process of experiments, self-assessment and some trial and error, she eventually found her opportunity.
She is the owner and founder of Dynamic Empire Consulting, a consulting firm that specializes in helping fitness professional, gym owners, fitness studio owners and personal trainers manage their business more effectively.
I like to think of her as a business coach to fitness professionals.
She started her consultancy 6 months ago, but has been thinking about it for the past 4 years.
She wanted to find a work opportunity where she could be in the service of others, use the professional skills she acquired and she was also attracted to fitness and nutrition for the role they played in helping her recover from her battle with cancer in her early 20s.
Some lessons worth noting from our conversation include:
- The process Valorie used to refine her target niche she wanted to consult.
- How she visualized her business model that provide the foundation to her business plan.
- The similarities business coaches share with fitness coaches treat the symptoms of a problem by getting at its root.
Life Skills That Matter In This Episode
- Building a community.
- Planning intentional actions.
- Managing your energy.
How Valorie Works and Thinks
- Wake up time: Between 8:00 and 9:00 am.
- Core work activities + habits: 1) Meditation while listening to audiobooks or podcasts. 2) Keeping a healthy nutritional program. 3) Sticking with the plan.
- Ideal work environment: Different places around the house, depending on the work and the motivation.
- Superpower: Problem solving.
- Podcast recommendation: Entrepreneur on Fire with John Lee Dumas.
- Regains focus by: Being around people who keep you positive and motivated, not only in person, but also in books, messages, etc.
- 90-day goal: Help 5 fitness professionals with their symptoms and problems in their business.
“I didn’t want to consult just anybody. Who, deep down inside, do I feel like I could benefit the most?”
“That’s what health and fitness is: it’s a lifestyle goal. It’s not something that you do in the next 6 weeks to get slim.”
Managing your own energy when working for yourself can be a huge challenge, but to think about starting to get more in tune with your energy and managing it better, Valorie offered this advice:
Listen to your body. Be mindful of what your body says and what cravings you have.