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5 Beauty And Fashion Startup Case Studies

by STEPHEN WARLEY

Do you have an idea for a beauty and fashion startup?

What’s holding you back from getting it started?

Get ready to finally launch your business after reading about and listening to how the 5 incredible women below get their beauty and fashion startups off the ground!


Zandra CunninghamTeen Founder of Beauty Products Line

When Zandra Cunningham’s dad wouldn’t buy her any more lip balm at the age of 9, she decided to make her own. She became a teen entrepreneur.

Her act of self-reliance eventually grew into her own business, Zandra Beauty.

By age 16 she was the CEO of a company that sold 36 different handmade beauty products, had 4 full-time employees and generated $100,000 in annual sales. Listen to Full Interview


Jess Edelsteain PiperWaiMaking Millions From Natural Charcoal Deodorant 

Jess Edelstein got started working for herself as a real estate agent. Now she’s the co-founder of PiperWai, a natural charcoal deodorant.

She and her co-founder landed on an episode of Shark Tank in December 2015 and that exposure was a game-changer for their company!

Within 6 months of being on the show their revenues grew by 4000%. They were the third-fastest growing company to hit a million in revenue after appearing on SharkTank and they did it in one week! Listen to Full Interview


Natural Skincare Startup Mindy-Hu

Mindy Hu shares how she was inspired to launch her own business after a fairly impromptu trip to Antarctica. Now she wants to teach you how to find a business idea by traveling.

Mindy is the founder of a truly natural skincare company, Alma Botanicals. Currently, it’s her side hustle. By day she’s the director of operations and strategy for Epicodus, a coding academy.  Listen to Full Interview


Women’s Underwear DesignerFrancie Wasser

Francie Wasser will inspire you to pay attention to your inner voice and to your body, so you know when it’s time to get unstuck and make a change!

She’s the founder of FranciePants.

She makes fashionable 100% cotton women’s underwear, made by a team of local sewers she’s training to help provide local job opportunities.

She’s doing it with no prior experience in the fashion world, but says her diversity of work experiences prepared her for this unique opportunity.   Listen to Full Interview


Hairstylist + Photo App FounderAnn Sanderson fotosnap.co

Ann Sanderson has so much fun working, it’s one of her primary sources of fun! She’ll share her secret.

She’s the founder of fotoSnap.co, connecting photographers with people who need great looking headshots.  Think of it as Uber for professional headshots. She’ll explain how it all works, so listen to the podcast!

Currently, she makes most of her income from her Hair Salon, Odango! in Portland, OR.  Listen to Full Interview


As you read and listen to the stories of why these 5 founders started their own fashion and beauty startups, take some notes about recurring actions they took as inspiration for actions you can take to create work that works for you!

This article was written with the help of writer and inner peace coach Jordin James.

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